The truth about reporting

It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. More and more people are taking advantage of this functionality as it continues to improve …

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Understanding Google algorithms

During the taxonomy development phase, content managers can sometimes get carried away with category creation. Overloading your website with keywords is no longer as effective as it was in the past, and can often cause your content to suffer as a result. To truly exist, a site needs steady traffic …

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Establish your position regarding quality

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can …

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Be mindful of mobile search

There's nothing like marketing in the minute. Over time, as search engines have gotten more confident about understanding intent, they’ve become more aggressive about displaying what they think the searchers want. Overall, this is a good thing because they’re providing what searchers are looking for even more quickly …

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It takes more than just continuous output to get anywhere with a blog

Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks …

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Setup Google Analytics and Google Webmaster Tools

At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. Two things stand out when it comes to technical SEO; the …

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Build Authority online through outreach campaigns and Digital PR

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). The more people that search engines see …

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Keyword Research — Avoid at Your Peril

If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. In the past, some people tried to make their pages extra-relevant by using the keywords for which they …

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Follow Users with Large Followers Groups

Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people …

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Universal Search/Blended Search

A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. Assess …

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Review your links — but don’t stress out

If your website can't be found on Google, it basically does not exist. It is very important to be listed on Google if you want to get customers through the Internet. Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details …

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Use Engaging Language for Effective SEO

The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link …

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Build backlinks

When it comes to writing effective SEO content, you should always begin by thinking of the perfect headline. However, an effective headline can do wonders for not only SEO purposes but also for your social media and website visitors as well. We all know that videos are a great way …

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Follow an Established Path to Success

Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you’re getting positive results after 6 months these will compound …

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Who is your audience?

Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. Understanding what your customers and users want to learn and know …

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