The secret behind keywords

They’ve been trying to weed out sites that are identified as thin sites, but sometimes a legitimate site (like yours?) has some pages that get caught in the effort and penalized. That’s simply not true. When the Web first gained popularity, it became important for a business to …

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Focus on ROI Instead of sitemaps

An algorithm is a formula or calculation a search engine uses to decide who appears within the SERP. Google, for example, has over 200 data points or ranking signals. If you’re not on the first page of rankings, it’s even less likely that you’ll get the traffic …

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The back story of white hat SEO

Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best …

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Follow a consistent cadence towards non reciprocal links

Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. At the same time, content which is placed “above the fold,” may pull users further into the website where they will find more detailed information. Content quality is what will really change …

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Use Hyphens To Differentiate Words In URL

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from …

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Use Alt Tags Intelligently To Optimize Images

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place …

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Why Smart Social-Media Marketing Is Brilliant SEO Strategy

If the wrong people are hitting your website, it's all for nothing Some business owners are content with learning about and implementing a few basic SEO strategies for their websites. This is a good start, but the full power and potential of SEO will never be fully realized. An authority …

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Specialized Search Engines

Craft some content ideas (focusing on competitive keywords) and get in touch with the editors or the person who's responsible for guest contributions. Ask them if they’re interested in your content ideas. Make sure you spend time optimizing the content on your website. Good website content is easy to …

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Focus on ROI Instead of Keyword Rankings

Most companies use SEO to increase website traffic, which in turn, increases revenue. It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those …

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Analyze clicks from Google Search

Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end …

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