Reasons why you cannot fully understand indexed pages

Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their …

more ...



You need a clear strategy on your most profitable keywords

Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms …

more ...

Latest developments in keyword stuffing

YouTube is like any other social media network. It takes regular usage, quality content, and lots of interaction to be successful. You will have to not only have a solid SEO plan to excel, you’ll need to have time to devote to nurturing your channel and subscriber base. While …

more ...

Myths and misconceptions about URLs

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. your business’s industry is also maturing. Use simple and obvious terms that are easy to understand. Use descriptive …

more ...

When your use of dynamic pages becomes obsessive

You should note that an inadvertent leak of sections of the Google algorithm onto the web revealed that Google tracks a variable called timedout-queries_total, suggesting that the number of timeouts is itself also a factor in ranking. If you have not done any link building, or have been stuck in …

more ...

Making Sense of All This Keyword Data

SEO is a long-term strategy, so it sometimes takes months before you start seeing results. At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that …

more ...


Understanding Your Competitive Landscape

It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get. Choosing a perfect focus keyword is not an exact science. You should …

more ...

Keep your Anchor texts natural

Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate …

more ...

Set a bare minimum expectation for what SEO can achieve

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative …

more ...



Tips and tricks that can help encourage clickthroughs

SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your …

more ...

Editorial Links

Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. Duplicate content refers to a webpage’s content …

more ...

Content distribution best practices

Find sites that are relevant to your website but are not direct competitors. The more relevant the links, the more valuable it will be and therefore the easier it will be for them to explain why they are linking to your website. When a webpage links to any other page …

more ...