Is this the end of LSI as we know it?

ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. So I'm going to carry on using ALT text …

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Attention spans are short online

Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide. I will focus on the aspect of the sponsored results (PPC …

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What's the story about anchor text

Already, more than half of Google searches come from mobile devices including smartphones and tablets. Pages should be free of HTML validation errors. Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions …

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Put a high traffic network into your SEO practise

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Titles display what your page is about to both visitors and search engine crawlers …

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No Long Pages for Mobile Searchers

Anyone with a site that provides useful content and has the right network can now drive organic traffic. To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Paid links …

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Make your title short and relevant

When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. Online shops in …

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Increase the level of security on the site

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. I would say that backlinks beat even an excellent internal linking strategy. The reason being …

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Keyword research helps you get into your customers’ heads

Integration is a two-way street. Local businesses can’t be fully evaluated on the basis of links. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Mobile SEO is – just like regular SEO – all about making sure your …

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Find ideas that Google identifies as semantically related

It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. Find sites that …

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The value of Google authorship

SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently. The average …

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Make sure you include your one to two keywords in your URL

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. Quite simply, the better your SEO, the higher the chance your article will appear in a relevant …

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How to Make Time for Social Media Marketing

If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don …

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Don't go overboard at the risk of being penalized by Baidu

All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. Does this really matter? I would say yes. Internal links can help you prove your authority in a particular field by creating a logical sequence from one …

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Use social media to find content creators in your niche

One important fact that you need to keep in mind about backlink SEO is that it is not the number of backlinks which matters, but rather the quality of backlinks. Make sure that you label all of your images with descriptive alt attributes. “Social search” is an evolving term for …

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You should use the same navigation model on all pages

Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of …

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