Everything you need to know about page rank

Duplicated content – the same content that appears on multiple unique URLs – is not welcome by search engines and can cause a serious drop in a website’s rankings. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on …

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Think like a human not a robot when it comes to javascript

A landfill of click-bait headlines that don’t offer any kind of practical advice – sure, they look good from the outside, but as soon as you’ve clicked on the alluring title the content is weak, uninformative and just generally shabby. Don’t overlook websites that don’t have a …

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The worst advice I've heard about sitemaps

Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. Widely regarded as the next step in the evolution of search engines, semantic search has increasingly become a focus for Google and Bing, prompting intense …

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Let's follow dynamic pages best practise

Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Technology is an important part of the user experience equation …

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Education is the best legacy when it comes to inbound links

Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t produce the same results as in the past. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and …

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Establish your position regarding doorway sites

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. For instance, unless you write …

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Getting websites found on search engines

Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Search Engine Marketing can be defined as a method of …

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Show don't Tell

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

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Set Up Alerts For Brand Mentions

Producing content for search engines is also content marketing, list building, and relationship marketing. In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. Increasingly Google …

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DoFollow Links From Authority Sites

Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products or services that they are looking for. Quality and visibility. This is truly the great secret to SEO and content. Despite the presence of highly seasoned webmasters …

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Consider a VPS for SEO

Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. Page content refers to all the information contained in a website. Page content can be displayed as text, links, images …

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Is your content visible in search results?

Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine Use internal links with clear and informative anchor text. Responsive design — or, in other words, a Web layout that …

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It’s time to revolutionize our approach to SEO

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key …

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The most obvious backlink tactic

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. It really comes down to just using common sense. Just sit down and think, "What would other people search to …

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Fix technical issues first and foremost

If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or the other. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content …

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Broken Inbound Link Building: What is it?

Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search …

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Content is vital for SEO

Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. As it may seem obvious …

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Provide explosive growth for your clients and you

When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an …

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Check which of your keywords are already used

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and …

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Minimize site load time

While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. When you are brought on to handle the SEO for a particular website, one of the first things you need to …

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