A focus on citations to benefit search engine placement

Trust between a potential customer and a company must be present for a potential customer become a customer. If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines. Your customers are online. If you let your limited budget keep …

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Boost site speed and utilise keyword density

If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can …

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Why has analysis been so popular?

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more …

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Everything you need to know about landing pages

You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. Make sure that your website’s main menu only features the most important categories. At the end of the day, Google makes decisions based on the number of links pointing …

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You may be asked about splogs in your marketing interview

Head and long tail: What's the difference? Unfortunately, you’ll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the dreaded thin content penalty: 200 words, 250 words, 300 words, 500 words. Needless to say, the number of …

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Don’t forget authority sites

If you’ve deployed campaign tracking URLs, then measuring their effectiveness is as simple as comparing the two URLs in Google Analytics. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites …

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Hidden facts about CTR

Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? Through links, engines can not only analyze the popularity websites and pages based on the number …

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Woo your audience

As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out …

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There is no such thing as an SEO certification

Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Solving …

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Do not hesitate to expand your niche area

Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search …

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Localize your content for better customer experience

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. Using …

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Re-think your blog’s headers

Stick to these good practices and you’ll be on your way to free traffic. Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. A large chunk of …

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Build a dashboard in Google Analytics

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). The robots exclusion standard or robots.txt …

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Be Mobile Friendly

Let’s get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let’s debunk this mystical word that every SEO article and checklist talks about. Creating a plan of works for improving your search engine rankings or identifying …

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8 principles of modern on-page SEO

To get more traffic, you need backlinks. Links can drive traffic and help you rank higher in search engines. While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not. Start as you mean to go on: titles are the best places to …

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Choose blog-friendly content management systems

Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means your website can be as fully-optimised for desktop as you like, but if it doesn’t perform well on mobile …

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How to Search Engine Optimize Your Blog Content

If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? Take a look at sites like the BBC and you ’ll see that they have huge and highly …

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Brainstorming and Keyword Generating

The best links to your website are the ones coming from real websites, with good content and lots of social media shares. Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts …

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Adding structured data helps Google understand & rank webpages better

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Meta description tags can influence click-throughs but aren't directly used for rankings. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more …

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Its true content is the reality of SEO

Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local …

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