Easy come, easy SEO

There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. If your online business isn’t taking advantage of …

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Make content a priority

For this reason, satisfying user interest should always be a priority throughout your SEO efforts. Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. A fully mobile-optimized website will be easy to …

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Clarification about SEO campaigns

Despite all the advantages eCommerce possesses over physical retail, it can often be guilty of attributing a certain kind of facelessness to a business. Copy is the most efficient way of creating a brand identity. The kind of language used, the tone the content adopts and the topics and information …

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This year will be the year of web 2.0

If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn …

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Why SEO Tends to Fail and What You Can Do About It

Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. The Web crawlers usually copy all the visited pages so that they can be later …

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Write about white hat SEO

When you think about hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website to shut it down. The more relationships you have and the more people trust you, the more people will talk about you, link to …

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Why does backlink indexing matter?

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they …

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SEO quality best practice

The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their …

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What is the single best piece of SEO advice?

Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical …

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Use your meta-tags

Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. Search Engine Optimisation (SEO) is the process of using different …

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You’ll be able to beat your competitors

Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. Many people don’t pursue backlinks …

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Strive to create 10x content

If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. Clearly, keywords are important. They always have been and they always will …

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Don't go overboard at the risk of being penalized by Google

After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Every week, you should study an analysis of all the traffic from organic search queries …

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Build backlinks

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality …

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DA to rule them all

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. As you create content for your website, link to other …

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Preserve Your Valuable Links

If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There are plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you on their websites. Search Engine Optimization (SEO …

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Do you struggle with optimizing your posts for search?

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. Integrate selected …

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