Search marketing implications related to white hat SEO

Headings give your web page structure and help search engines better determine what your page content is about. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm …

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Create deep internal links through pages and blog posts

Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use …

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Let's follow page rank best practise

When diagnosing issues with a website, often times it comes back to issues with crawling and indexing. Your content is there to provide real, relevant information and encourage your user to trust you. A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the …

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Everything you need to know about trust rank

Too many low-quality pages might cause you site wide issues in the future, not just page level issues. The search engine views your site as more trustworthy. First in your SEO plans need to be the keywords that you are optimizing for. By following technical SEO best practices, you create …

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Add a Pin-It Button to Your Site

SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms …

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Rich snippet abuse

Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a …

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Refocus your marketing message on problems, not solutions

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Competing business demands force marketers to rely on hard attribution …

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Cost should not be your only consideration

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. How are you going to …

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What are sitelinks?

Some business owners are content with learning about and implementing a few basic SEO strategies for their websites. This is a good start, but the full power and potential of SEO will never be fully realized. You can easily find that the top-quality websites keep their followers updated with new …

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Its true content is the reality of optimisation

Every site-owner needs to gather links and local business owners would probably benefit even more for good links. The search engines continuously invest in improving their ability to better process the content of web pages I think that ranking number one these days, is more about market share and visibility …

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Include internal and external links

Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. The main purpose of categories and tags are to help web visitors navigate …

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Do users like my content?

Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search …

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First, your content needs to be on the first page

Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization). Headings give your web page structure and help search …

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Measure and Improve

Search engines work hard to give the user exactly what they’re looking for. There were ways in the past in which site owners could trick search engines into thinking their page was the best match to that search. Put that behind you. Search engines are getting much smarter, quickly …

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Understanding the long tail of search

A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your …

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More about the pros and cons of link building

Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. You have to create the best content for that niche topic. In order to do that you, not only do you have to provide incredible …

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Continue to optimize your posts for readability

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page Links are the key to ranking well in Google, but what …

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Monitor your SEO copywriting success

You should use the ‘nofollow’ rule when linking to untrusted sources or in sponsored posts (Google doesn’t like paid links). WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins …

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SEO states the requirements. Content marketing fulfills them

The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. While your …

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Use quotes to locate a specific phrase

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. The words that make up a query are commonly referred to as “keywords,” a foundational element of …

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