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Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user’s questions Sometimes, your site will need some downtime …

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Build backlinks

When it comes to writing effective SEO content, you should always begin by thinking of the perfect headline. However, an effective headline can do wonders for not only SEO purposes but also for your social media and website visitors as well. We all know that videos are a great way …

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Understanding the long tail of search

A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your …

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More about the pros and cons of link building

Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. You have to create the best content for that niche topic. In order to do that you, not only do you have to provide incredible …

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A Link Reclamation technique

Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider …

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Preserve Your Valuable Links

If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There are plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you on their websites. Search Engine Optimization (SEO …

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Broken Inbound Link Building: What is it?

Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search …

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Content is vital for SEO

Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. As it may seem obvious …

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Continue to optimize your posts for readability

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page Links are the key to ranking well in Google, but what …

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Follow an Established Path to Success

Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you’re getting positive results after 6 months these will compound …

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Monitor your SEO copywriting success

You should use the ‘nofollow’ rule when linking to untrusted sources or in sponsored posts (Google doesn’t like paid links). WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins …

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Provide explosive growth for your clients and you

When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an …

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SEO states the requirements. Content marketing fulfills them

The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. While your …

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Advanced link building tips

Anyone who can go to google and type in "keyword research" will find very many tools that mixed with common sense should suffice quite well. If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink …

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Brainstorming and Keyword Generating

The best links to your website are the ones coming from real websites, with good content and lots of social media shares. Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts …

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Effective content production with limited resources

Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. Backlinks …

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Adopt a responsive design

Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. Building an email list …

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Focus on ROI Instead of Keyword Rankings

Most companies use SEO to increase website traffic, which in turn, increases revenue. It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those …

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Analyze clicks from Google Search

Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end …

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Don;t leave shady backlinks in place

The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Knowing where to find good keywords and the proper way to work …

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Do you struggle with optimizing your posts for search?

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. Integrate selected …

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Long Tail and SEO

The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. Get people talking about your brand, and mentioning it on their website, or any website for that …

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Start with fundamental SEO tactics

Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You …

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Use quotes to locate a specific phrase

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. The words that make up a query are commonly referred to as “keywords,” a foundational element of …

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How will Blockchain tech affect SEO

You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there …

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Check which of your keywords are already used

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and …

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Minimize site load time

While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. When you are brought on to handle the SEO for a particular website, one of the first things you need to …

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Keep URLs short

Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO. Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search …

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Who is your audience?

Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. Understanding what your customers and users want to learn and know …

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Editorial Links

Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. Duplicate content refers to a webpage’s content …

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Content distribution best practices

Find sites that are relevant to your website but are not direct competitors. The more relevant the links, the more valuable it will be and therefore the easier it will be for them to explain why they are linking to your website. When a webpage links to any other page …

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Identify and target the best keyword

Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance …

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Adding structured data helps Google understand & rank webpages better

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Meta description tags can influence click-throughs but aren't directly used for rankings. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more …

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Its true content is the reality of SEO

Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local …

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