Reap the rewards in the form of traffic

Make the content flow easily to keep people intrigued and reading. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps …

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Is your content visible in search results?

Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine Use internal links with clear and informative anchor text. Responsive design — or, in other words, a Web layout that …

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It's a good idea to get your keyword in the beginning of your article

Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Headings give your web page structure and help search engines better determine what your page content is …

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Measure and Improve

Search engines work hard to give the user exactly what they’re looking for. There were ways in the past in which site owners could trick search engines into thinking their page was the best match to that search. Put that behind you. Search engines are getting much smarter, quickly …

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Try out core ranking algorithms

Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. You should never make your site too complicated, as it is important that search engine easily …

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Re-think your blog’s headers

Stick to these good practices and you’ll be on your way to free traffic. Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. A large chunk of …

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Regularly Release Useful Information for Free

Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. Real SEO is all about helping Google understand the content of …

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Use Alt Tags Intelligently To Optimize Images

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place …

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What is the long tail of search?

The key to boosting visibility and SEO is staying active. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. With the constant updates to Google’s algorithm and best practices, the very same tactics that once landed you on the …

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Have a go at optimizing your TF-IDF scores

With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of …

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The main aim of your content

Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. Mobile search is outshining desktop search. Make sure your website …

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Average monthly search volume

There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query. Long tail keywords are essentially longer more specific keywords that tie …

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How to Use Guest Posts for Backlinks

The basic premise of the “less is more” mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your site (and of those, two or three would drive the lion’s share of the traffic). The …

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Build a dashboard in Google Analytics

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). The robots exclusion standard or robots.txt …

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Strive to create 10x content

If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. Clearly, keywords are important. They always have been and they always will …

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Tips and tricks that can help encourage clickthroughs

SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your …

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Why Smart Social-Media Marketing Is Brilliant SEO Strategy

If the wrong people are hitting your website, it's all for nothing Some business owners are content with learning about and implementing a few basic SEO strategies for their websites. This is a good start, but the full power and potential of SEO will never be fully realized. An authority …

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Find the right Chinese keywords

Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly …

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Edit, proofread and aim for readability

Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. SEO is pretty much based on keywords. The key to a good SEO strategy is to find out what words users type into a search …

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Specialized Search Engines

Craft some content ideas (focusing on competitive keywords) and get in touch with the editors or the person who's responsible for guest contributions. Ask them if they’re interested in your content ideas. Make sure you spend time optimizing the content on your website. Good website content is easy to …

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Be Mobile Friendly

Let’s get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let’s debunk this mystical word that every SEO article and checklist talks about. Creating a plan of works for improving your search engine rankings or identifying …

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Don't go overboard at the risk of being penalized by Google

After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Every week, you should study an analysis of all the traffic from organic search queries …

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Review your links — but don’t stress out

If your website can't be found on Google, it basically does not exist. It is very important to be listed on Google if you want to get customers through the Internet. Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details …

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Make sure you include your one to two keywords in your URL

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. Quite simply, the better your SEO, the higher the chance your article will appear in a relevant …

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Use Engaging Language for Effective SEO

The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link …

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Penguin deals solely with link quality and nothing else

Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not …

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8 principles of modern on-page SEO

To get more traffic, you need backlinks. Links can drive traffic and help you rank higher in search engines. While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not. Start as you mean to go on: titles are the best places to …

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Choose blog-friendly content management systems

Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means your website can be as fully-optimised for desktop as you like, but if it doesn’t perform well on mobile …

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It’s time to revolutionize our approach to SEO

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key …

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The most obvious backlink tactic

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. It really comes down to just using common sense. Just sit down and think, "What would other people search to …

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What do you understand by On page optimization?

Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. Google just needs evidence that what is on a particular website is relevant to it …

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How to Make Time for Social Media Marketing

If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don …

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Don't go overboard at the risk of being penalized by Baidu

All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. Does this really matter? I would say yes. Internal links can help you prove your authority in a particular field by creating a logical sequence from one …

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Fix technical issues first and foremost

If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or the other. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content …

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How to Search Engine Optimize Your Blog Content

If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? Take a look at sites like the BBC and you ’ll see that they have huge and highly …

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Use social media to find content creators in your niche

One important fact that you need to keep in mind about backlink SEO is that it is not the number of backlinks which matters, but rather the quality of backlinks. Make sure that you label all of your images with descriptive alt attributes. “Social search” is an evolving term for …

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You should use the same navigation model on all pages

Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of …

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Build backlinks

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality …

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DA to rule them all

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. As you create content for your website, link to other …

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