Making Changes Early and Often

The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. Creating …

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Build Authority online through outreach campaigns and Digital PR

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). The more people that search engines see …

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Make your title short and relevant

When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. Online shops in …

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Rich snippet abuse

Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a …

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Redirect checks

Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. The sheer apparent complexity of SEO is enough to turn some people away entirely. Take a moment to consider some of the most popular websites you already have links going to on your …

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Getting websites found on search engines

Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Search Engine Marketing can be defined as a method of …

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Increase the level of security on the site

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. I would say that backlinks beat even an excellent internal linking strategy. The reason being …

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Keyword Research — Avoid at Your Peril

If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. In the past, some people tried to make their pages extra-relevant by using the keywords for which they …

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Try to optimize the description of your web page

Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable …

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Refocus your marketing message on problems, not solutions

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Competing business demands force marketers to rely on hard attribution …

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Technical aspects of search marketing

Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. Keyword stemming is a process, in which you would be modifying certain keywords before …

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Cost should not be your only consideration

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. How are you going to …

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Keyword research helps you get into your customers’ heads

Integration is a two-way street. Local businesses can’t be fully evaluated on the basis of links. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Mobile SEO is – just like regular SEO – all about making sure your …

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Show don't Tell

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

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What are sitelinks?

Some business owners are content with learning about and implementing a few basic SEO strategies for their websites. This is a good start, but the full power and potential of SEO will never be fully realized. You can easily find that the top-quality websites keep their followers updated with new …

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Use your meta-tags

Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. Search Engine Optimisation (SEO) is the process of using different …

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Use Alt Tags Intelligently To Optimize Images

It’s quite obvious that you have to add share buttons to your blog posts. Websites without social buttons feel like they are still living in the pre-social media era. But just adding random share buttons or embedding all the possible options may not the best idea. Your website should …

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Its true content is the reality of optimisation

Every site-owner needs to gather links and local business owners would probably benefit even more for good links. The search engines continuously invest in improving their ability to better process the content of web pages I think that ranking number one these days, is more about market share and visibility …

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Include internal and external links

Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. The main purpose of categories and tags are to help web visitors navigate …

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Keep your Anchor texts natural

Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate …

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Backlinks that go deeper

Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. Internal backlinks are created on your site or blog and …

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Has Google indexed you already?

Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc. Subheads are another overlooked SEO tactic and should be used whenever possible. If they consist of …

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Poor Migration

If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. If you are still basing your SEO strategy around keywords you should probably start …

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Follow Users with Large Followers Groups

Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people …

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On-page factors

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. The most important things to pay attention to are …

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Set a bare minimum expectation for what SEO can achieve

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative …

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Do not hesitate to expand your niche area

Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search …

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Universal Search/Blended Search

A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. Assess …

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You’ll be able to beat your competitors

Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. Many people don’t pursue backlinks …

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Take the keywords out and find another place to use it

Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. Google has devoted a great deal of time preventing people …

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Find ideas that Google identifies as semantically related

It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. Find sites that …

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Localize your content for better customer experience

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. Using …

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Do users like my content?

Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search …

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Set Up Alerts For Brand Mentions

Producing content for search engines is also content marketing, list building, and relationship marketing. In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. Increasingly Google …

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The Broken Link-Building Method

To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. Search Engines are not humans. They …

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Determining the goal for the site

SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. In 2012, Google began to penalise any …

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Use Hyphens To Differentiate Words In URL

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from …

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The value of Google authorship

SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently. The average …

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DoFollow Links From Authority Sites

Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products or services that they are looking for. Quality and visibility. This is truly the great secret to SEO and content. Despite the presence of highly seasoned webmasters …

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First, your content needs to be on the first page

Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization). Headings give your web page structure and help search …

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Consider a VPS for SEO

Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. Page content refers to all the information contained in a website. Page content can be displayed as text, links, images …

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