Use Short And Descriptive URL Permalink

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Despite the presence of highly seasoned webmasters, there is still much …

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Take a customer focused approach to walled garden sites

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. Consider the popular scenario where a product manufacturer, with its own eCommerce website …

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Hidden facts about CTR

Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? Through links, engines can not only analyze the popularity websites and pages based on the number …

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Focus on ROI Instead of sitemaps

An algorithm is a formula or calculation a search engine uses to decide who appears within the SERP. Google, for example, has over 200 data points or ranking signals. If you’re not on the first page of rankings, it’s even less likely that you’ll get the traffic …

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How often the content changes

Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of …

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The worst advice I've heard about sitemaps

Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. Widely regarded as the next step in the evolution of search engines, semantic search has increasingly become a focus for Google and Bing, prompting intense …

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The back story of white hat SEO

Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best …

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What's the story about anchor text

Already, more than half of Google searches come from mobile devices including smartphones and tablets. Pages should be free of HTML validation errors. Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions …

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Follow a consistent cadence towards non reciprocal links

Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. At the same time, content which is placed “above the fold,” may pull users further into the website where they will find more detailed information. Content quality is what will really change …

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Why SEO Tends to Fail and What You Can Do About It

Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. The Web crawlers usually copy all the visited pages so that they can be later …

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Let's follow dynamic pages best practise

Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Technology is an important part of the user experience equation …

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Wait. Are sitemaps really that simple?

SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. We also recommend checking Google Tag Manager to take inventory of active scripts on your site. But …

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Education is the best legacy when it comes to inbound links

Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t produce the same results as in the past. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and …

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Removing unnecessary plugins for SEO benefits

Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business. As the world is becoming more and more mobile …

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How you will benefit from 301 redirects

Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set …

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Make LSI a priority

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Links on your page maybe internal—pointing to other pages on …

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When your use of dynamic pages becomes obsessive

You should note that an inadvertent leak of sections of the Google algorithm onto the web revealed that Google tracks a variable called timedout-queries_total, suggesting that the number of timeouts is itself also a factor in ranking. If you have not done any link building, or have been stuck in …

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Write about white hat SEO

When you think about hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website to shut it down. The more relationships you have and the more people trust you, the more people will talk about you, link to …

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Establish your position regarding quality

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can …

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Your readers are more important than Search Engines

Personalization is one of the most talked about frontiers in search. Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so on. One hundred percent of searchers look …

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Establish your position regarding doorway sites

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. For instance, unless you write …

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Be mindful of mobile search

There's nothing like marketing in the minute. Over time, as search engines have gotten more confident about understanding intent, they’ve become more aggressive about displaying what they think the searchers want. Overall, this is a good thing because they’re providing what searchers are looking for even more quickly …

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DMOZ is gone and you have to act

Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links. Use internal links with clear and informative anchor text. f someone is more actively seeking …

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It takes more than just continuous output to get anywhere with a blog

Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks …

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Woo your audience

As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out …

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Why does backlink indexing matter?

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they …

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Organic search leads have a high close rate

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their …

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SEO LSI keyword analysis best practice

The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let …

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Put a high traffic network into your SEO practise

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Titles display what your page is about to both visitors and search engine crawlers …

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There is no such thing as an SEO certification

Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Solving …

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SEO quality best practice

The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their …

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No Long Pages for Mobile Searchers

Anyone with a site that provides useful content and has the right network can now drive organic traffic. To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Paid links …

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Going deep into the aspects of Search Engine Marketing

Choose your keywords. Make sure they have good volume, aren’t too difficult, and suit customer intent. Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever …

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Making Sense of All This Keyword Data

SEO is a long-term strategy, so it sometimes takes months before you start seeing results. At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that …

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Who links back to my site?

Have An Effective, Personalize Outreach Template Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for …

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Add a Pin-It Button to Your Site

SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms …

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Competitor link profile analysis

Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as …

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Setup Google Analytics and Google Webmaster Tools

At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. Two things stand out when it comes to technical SEO; the …

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How to Optimize for Voice Search

Over the years, I’ve gotten very far with my on-page SEO strategy. You’d be surprised: Smart on-page SEO and especially internal link structure can get you amazing results in search engines. Google found that over 50% of all searches are emanating from mobile phones. This means that you …

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Understanding Your Competitive Landscape

It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get. Choosing a perfect focus keyword is not an exact science. You should …

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What is the single best piece of SEO advice?

Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical …

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