Boost site speed and utilise keyword density

If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can …

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Quick tips regarding keyword research

Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. The unfortunate answer is …

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Update your offsite SEO on a regular basis

The main reason why websites go for search engine optimized content is that it increases the traffic on their site and promotes it to a wider audience. So you want to add value for your visitors? At it’s core, that’s what SEO is all about. Sure, there are …

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Is this the end of LSI as we know it?

ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. So I'm going to carry on using ALT text …

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How to diagnose non reciprocal links related issues

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Designing your website with mobile users in mind …

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Myths and misconceptions about URLs

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. your business’s industry is also maturing. Use simple and obvious terms that are easy to understand. Use descriptive …

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Attention spans are short online

Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide. I will focus on the aspect of the sponsored results (PPC …

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Wait. Are sitemaps really that simple?

SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. We also recommend checking Google Tag Manager to take inventory of active scripts on your site. But …

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Education is the best legacy when it comes to inbound links

Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t produce the same results as in the past. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and …

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How you will benefit from 301 redirects

Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set …

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Make LSI a priority

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Links on your page maybe internal—pointing to other pages on …

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Write about white hat SEO

When you think about hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website to shut it down. The more relationships you have and the more people trust you, the more people will talk about you, link to …

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Your readers are more important than Search Engines

Personalization is one of the most talked about frontiers in search. Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so on. One hundred percent of searchers look …

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Establish your position regarding doorway sites

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. For instance, unless you write …

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No Long Pages for Mobile Searchers

Anyone with a site that provides useful content and has the right network can now drive organic traffic. To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Paid links …

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Going deep into the aspects of Search Engine Marketing

Choose your keywords. Make sure they have good volume, aren’t too difficult, and suit customer intent. Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever …

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Add a Pin-It Button to Your Site

SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms …

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Setup Google Analytics and Google Webmaster Tools

At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. Two things stand out when it comes to technical SEO; the …

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How to Optimize for Voice Search

Over the years, I’ve gotten very far with my on-page SEO strategy. You’d be surprised: Smart on-page SEO and especially internal link structure can get you amazing results in search engines. Google found that over 50% of all searches are emanating from mobile phones. This means that you …

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Refocus your marketing message on problems, not solutions

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Competing business demands force marketers to rely on hard attribution …

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Use Alt Tags Intelligently To Optimize Images

It’s quite obvious that you have to add share buttons to your blog posts. Websites without social buttons feel like they are still living in the pre-social media era. But just adding random share buttons or embedding all the possible options may not the best idea. Your website should …

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Its true content is the reality of optimisation

Every site-owner needs to gather links and local business owners would probably benefit even more for good links. The search engines continuously invest in improving their ability to better process the content of web pages I think that ranking number one these days, is more about market share and visibility …

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Do not hesitate to expand your niche area

Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search …

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Universal Search/Blended Search

A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. Assess …

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Localize your content for better customer experience

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. Using …

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Determining the goal for the site

SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. In 2012, Google began to penalise any …

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First, your content needs to be on the first page

Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization). Headings give your web page structure and help search …

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Is your content visible in search results?

Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine Use internal links with clear and informative anchor text. Responsive design — or, in other words, a Web layout that …

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Use Alt Tags Intelligently To Optimize Images

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place …

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Have a go at optimizing your TF-IDF scores

With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of …

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Find the right Chinese keywords

Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly …

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Edit, proofread and aim for readability

Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. SEO is pretty much based on keywords. The key to a good SEO strategy is to find out what words users type into a search …

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Make sure you include your one to two keywords in your URL

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. Quite simply, the better your SEO, the higher the chance your article will appear in a relevant …

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Penguin deals solely with link quality and nothing else

Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not …

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It’s time to revolutionize our approach to SEO

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key …

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Don't go overboard at the risk of being penalized by Baidu

All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. Does this really matter? I would say yes. Internal links can help you prove your authority in a particular field by creating a logical sequence from one …

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How to Search Engine Optimize Your Blog Content

If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? Take a look at sites like the BBC and you ’ll see that they have huge and highly …

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Use social media to find content creators in your niche

One important fact that you need to keep in mind about backlink SEO is that it is not the number of backlinks which matters, but rather the quality of backlinks. Make sure that you label all of your images with descriptive alt attributes. “Social search” is an evolving term for …

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A Link Reclamation technique

Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider …

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