Do you throw money at well-crafted advertisements?

What could you do to extend your content’s lifespan? Ideally, you should undertake keyword research well before you choose a domain name, structure your site, and build your content. If you look through almost every single industry there is, there is always one constant tip to take on board …

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Easy come, easy SEO

There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. If your online business isn’t taking advantage of …

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Everything you need to know about landing pages

You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. Make sure that your website’s main menu only features the most important categories. At the end of the day, Google makes decisions based on the number of links pointing …

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The reason everyone loves offsite SEO

If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. Give the search …

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The secret behind keywords

They’ve been trying to weed out sites that are identified as thin sites, but sometimes a legitimate site (like yours?) has some pages that get caught in the effort and penalized. That’s simply not true. When the Web first gained popularity, it became important for a business to …

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How to really understand splogs

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. The bad news about SEO is that it …

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Everything you need to know about trust rank

Too many low-quality pages might cause you site wide issues in the future, not just page level issues. The search engine views your site as more trustworthy. First in your SEO plans need to be the keywords that you are optimizing for. By following technical SEO best practices, you create …

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Take a customer focused approach to walled garden sites

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. Consider the popular scenario where a product manufacturer, with its own eCommerce website …

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Hidden facts about CTR

Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? Through links, engines can not only analyze the popularity websites and pages based on the number …

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How often the content changes

Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of …

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Removing unnecessary plugins for SEO benefits

Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business. As the world is becoming more and more mobile …

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When your use of dynamic pages becomes obsessive

You should note that an inadvertent leak of sections of the Google algorithm onto the web revealed that Google tracks a variable called timedout-queries_total, suggesting that the number of timeouts is itself also a factor in ranking. If you have not done any link building, or have been stuck in …

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Woo your audience

As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out …

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Who links back to my site?

Have An Effective, Personalize Outreach Template Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for …

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Competitor link profile analysis

Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as …

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Build Authority online through outreach campaigns and Digital PR

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). The more people that search engines see …

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Cost should not be your only consideration

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. How are you going to …

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It's a good idea to get your keyword in the beginning of your article

Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Headings give your web page structure and help search engines better determine what your page content is …

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Average monthly search volume

There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query. Long tail keywords are essentially longer more specific keywords that tie …

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Tips and tricks that can help encourage clickthroughs

SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your …

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Why Smart Social-Media Marketing Is Brilliant SEO Strategy

If the wrong people are hitting your website, it's all for nothing Some business owners are content with learning about and implementing a few basic SEO strategies for their websites. This is a good start, but the full power and potential of SEO will never be fully realized. An authority …

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Don't go overboard at the risk of being penalized by Google

After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Every week, you should study an analysis of all the traffic from organic search queries …

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Review your links — but don’t stress out

If your website can't be found on Google, it basically does not exist. It is very important to be listed on Google if you want to get customers through the Internet. Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details …

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Use Engaging Language for Effective SEO

The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link …

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What do you understand by On page optimization?

Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. Google just needs evidence that what is on a particular website is relevant to it …

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Build backlinks

When it comes to writing effective SEO content, you should always begin by thinking of the perfect headline. However, an effective headline can do wonders for not only SEO purposes but also for your social media and website visitors as well. We all know that videos are a great way …

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Monitor your SEO copywriting success

You should use the ‘nofollow’ rule when linking to untrusted sources or in sponsored posts (Google doesn’t like paid links). WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins …

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Brainstorming and Keyword Generating

The best links to your website are the ones coming from real websites, with good content and lots of social media shares. Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts …

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How will Blockchain tech affect SEO

You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there …

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Who is your audience?

Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. Understanding what your customers and users want to learn and know …

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