Lets look at our approach to bread crumbs

Starting with relevancy between meta tags, content and going as far as using text modifiers to ‘emphasize’ certain keywords or content. Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your …

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Search marketing implications related to white hat SEO

Headings give your web page structure and help search engines better determine what your page content is about. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm …

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Create deep internal links through pages and blog posts

Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use …

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Let's follow page rank best practise

When diagnosing issues with a website, often times it comes back to issues with crawling and indexing. Your content is there to provide real, relevant information and encourage your user to trust you. A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the …

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Understanding Google algorithms

During the taxonomy development phase, content managers can sometimes get carried away with category creation. Overloading your website with keywords is no longer as effective as it was in the past, and can often cause your content to suffer as a result. To truly exist, a site needs steady traffic …

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Here's what industry insiders think about doorway sites

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. A clear understanding of searcher’s intent will help the webmaster to …

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You may be asked about splogs in your marketing interview

Head and long tail: What's the difference? Unfortunately, you’ll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the dreaded thin content penalty: 200 words, 250 words, 300 words, 500 words. Needless to say, the number of …

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Consistent doesn't mean identical. when you're discussing comment spam

Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. What happens when you search for information? In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for …

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Use Short And Descriptive URL Permalink

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Despite the presence of highly seasoned webmasters, there is still much …

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What's the story about anchor text

Already, more than half of Google searches come from mobile devices including smartphones and tablets. Pages should be free of HTML validation errors. Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions …

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Be mindful of mobile search

There's nothing like marketing in the minute. Over time, as search engines have gotten more confident about understanding intent, they’ve become more aggressive about displaying what they think the searchers want. Overall, this is a good thing because they’re providing what searchers are looking for even more quickly …

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SEO LSI keyword analysis best practice

The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let …

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SEO quality best practice

The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their …

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Make your title short and relevant

When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. Online shops in …

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Rich snippet abuse

Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a …

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Show don't Tell

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

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What are sitelinks?

Some business owners are content with learning about and implementing a few basic SEO strategies for their websites. This is a good start, but the full power and potential of SEO will never be fully realized. You can easily find that the top-quality websites keep their followers updated with new …

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Include internal and external links

Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. The main purpose of categories and tags are to help web visitors navigate …

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Has Google indexed you already?

Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc. Subheads are another overlooked SEO tactic and should be used whenever possible. If they consist of …

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Follow Users with Large Followers Groups

Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people …

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Take the keywords out and find another place to use it

Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. Google has devoted a great deal of time preventing people …

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Consider a VPS for SEO

Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. Page content refers to all the information contained in a website. Page content can be displayed as text, links, images …

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Reap the rewards in the form of traffic

Make the content flow easily to keep people intrigued and reading. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps …

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Measure and Improve

Search engines work hard to give the user exactly what they’re looking for. There were ways in the past in which site owners could trick search engines into thinking their page was the best match to that search. Put that behind you. Search engines are getting much smarter, quickly …

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Regularly Release Useful Information for Free

Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. Real SEO is all about helping Google understand the content of …

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What is the long tail of search?

The key to boosting visibility and SEO is staying active. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. With the constant updates to Google’s algorithm and best practices, the very same tactics that once landed you on the …

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The main aim of your content

Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. Mobile search is outshining desktop search. Make sure your website …

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How to Use Guest Posts for Backlinks

The basic premise of the “less is more” mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your site (and of those, two or three would drive the lion’s share of the traffic). The …

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Build a dashboard in Google Analytics

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). The robots exclusion standard or robots.txt …

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Strive to create 10x content

If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. Clearly, keywords are important. They always have been and they always will …

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Be Mobile Friendly

Let’s get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let’s debunk this mystical word that every SEO article and checklist talks about. Creating a plan of works for improving your search engine rankings or identifying …

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How to Make Time for Social Media Marketing

If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don …

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DA to rule them all

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. As you create content for your website, link to other …

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More about the pros and cons of link building

Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. You have to create the best content for that niche topic. In order to do that you, not only do you have to provide incredible …

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Broken Inbound Link Building: What is it?

Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search …

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Focus on ROI Instead of Keyword Rankings

Most companies use SEO to increase website traffic, which in turn, increases revenue. It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those …

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Don;t leave shady backlinks in place

The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Knowing where to find good keywords and the proper way to work …

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Editorial Links

Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. Duplicate content refers to a webpage’s content …

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