Reasons why you cannot fully understand indexed pages

Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their …

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Why has analysis been so popular?

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more …

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Write about widgets

There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on your site to another page on your website. Google has been focused on semantic search and now …

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The broken link-building method aided by SERPs

You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content …

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You need a clear strategy on your most profitable keywords

Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms …

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Clarification about SEO campaigns

Despite all the advantages eCommerce possesses over physical retail, it can often be guilty of attributing a certain kind of facelessness to a business. Copy is the most efficient way of creating a brand identity. The kind of language used, the tone the content adopts and the topics and information …

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The truth about reporting

It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. More and more people are taking advantage of this functionality as it continues to improve …

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Everything you need to know about page rank

Duplicated content – the same content that appears on multiple unique URLs – is not welcome by search engines and can cause a serious drop in a website’s rankings. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on …

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Focus on performance, user experience, and RSS feeds

Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Always remember …

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Latest developments in keyword stuffing

YouTube is like any other social media network. It takes regular usage, quality content, and lots of interaction to be successful. You will have to not only have a solid SEO plan to excel, you’ll need to have time to devote to nurturing your channel and subscriber base. While …

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Why has javascript been so popular?

I think the one thing that nobody talks about, that we should, is that there’s no right way. Right? Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to …

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Think like a human not a robot when it comes to javascript

A landfill of click-bait headlines that don’t offer any kind of practical advice – sure, they look good from the outside, but as soon as you’ve clicked on the alluring title the content is weak, uninformative and just generally shabby. Don’t overlook websites that don’t have a …

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Don’t forget authority sites

If you’ve deployed campaign tracking URLs, then measuring their effectiveness is as simple as comparing the two URLs in Google Analytics. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites …

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This year will be the year of web 2.0

If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn …

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The back story of white hat SEO

Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best …

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Let's follow dynamic pages best practise

Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Technology is an important part of the user experience equation …

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Establish your position regarding quality

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can …

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It takes more than just continuous output to get anywhere with a blog

Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks …

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Organic search leads have a high close rate

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their …

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Put a high traffic network into your SEO practise

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Titles display what your page is about to both visitors and search engine crawlers …

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Making Sense of All This Keyword Data

SEO is a long-term strategy, so it sometimes takes months before you start seeing results. At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that …

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What is the single best piece of SEO advice?

Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical …

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Making Changes Early and Often

The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. Creating …

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Increase the level of security on the site

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. I would say that backlinks beat even an excellent internal linking strategy. The reason being …

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Try to optimize the description of your web page

Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable …

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Technical aspects of search marketing

Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. Keyword stemming is a process, in which you would be modifying certain keywords before …

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Keyword research helps you get into your customers’ heads

Integration is a two-way street. Local businesses can’t be fully evaluated on the basis of links. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Mobile SEO is – just like regular SEO – all about making sure your …

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Use your meta-tags

Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. Search Engine Optimisation (SEO) is the process of using different …

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Poor Migration

If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. If you are still basing your SEO strategy around keywords you should probably start …

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On-page factors

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. The most important things to pay attention to are …

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Set a bare minimum expectation for what SEO can achieve

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative …

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You’ll be able to beat your competitors

Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. Many people don’t pursue backlinks …

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Find ideas that Google identifies as semantically related

It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. Find sites that …

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Use Hyphens To Differentiate Words In URL

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from …

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The value of Google authorship

SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently. The average …

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Try out core ranking algorithms

Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. You should never make your site too complicated, as it is important that search engine easily …

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Re-think your blog’s headers

Stick to these good practices and you’ll be on your way to free traffic. Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. A large chunk of …

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Choose blog-friendly content management systems

Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means your website can be as fully-optimised for desktop as you like, but if it doesn’t perform well on mobile …

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The most obvious backlink tactic

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. It really comes down to just using common sense. Just sit down and think, "What would other people search to …

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Fix technical issues first and foremost

If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or the other. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content …

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