A focus on citations to benefit search engine placement

Trust between a potential customer and a company must be present for a potential customer become a customer. If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines. Your customers are online. If you let your limited budget keep …

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Make content a priority

For this reason, satisfying user interest should always be a priority throughout your SEO efforts. Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. A fully mobile-optimized website will be easy to …

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Things about social media you have to experience yourself

No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Link Building is arguably one of the easiest steps to Search Engine Optimization, since links …

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The best advice I've listened to about html

To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds …

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Focus on ROI Instead of sitemaps

An algorithm is a formula or calculation a search engine uses to decide who appears within the SERP. Google, for example, has over 200 data points or ranking signals. If you’re not on the first page of rankings, it’s even less likely that you’ll get the traffic …

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The worst advice I've heard about sitemaps

Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. Widely regarded as the next step in the evolution of search engines, semantic search has increasingly become a focus for Google and Bing, prompting intense …

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Follow a consistent cadence towards non reciprocal links

Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. At the same time, content which is placed “above the fold,” may pull users further into the website where they will find more detailed information. Content quality is what will really change …

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Why SEO Tends to Fail and What You Can Do About It

Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. The Web crawlers usually copy all the visited pages so that they can be later …

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DMOZ is gone and you have to act

Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links. Use internal links with clear and informative anchor text. f someone is more actively seeking …

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Why does backlink indexing matter?

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they …

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There is no such thing as an SEO certification

Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Solving …

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Understanding Your Competitive Landscape

It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get. Choosing a perfect focus keyword is not an exact science. You should …

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Redirect checks

Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. The sheer apparent complexity of SEO is enough to turn some people away entirely. Take a moment to consider some of the most popular websites you already have links going to on your …

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Getting websites found on search engines

Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Search Engine Marketing can be defined as a method of …

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Keyword Research — Avoid at Your Peril

If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. In the past, some people tried to make their pages extra-relevant by using the keywords for which they …

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Keep your Anchor texts natural

Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate …

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Backlinks that go deeper

Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. Internal backlinks are created on your site or blog and …

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Do users like my content?

Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search …

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Set Up Alerts For Brand Mentions

Producing content for search engines is also content marketing, list building, and relationship marketing. In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. Increasingly Google …

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The Broken Link-Building Method

To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. Search Engines are not humans. They …

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DoFollow Links From Authority Sites

Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products or services that they are looking for. Quality and visibility. This is truly the great secret to SEO and content. Despite the presence of highly seasoned webmasters …

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Specialized Search Engines

Craft some content ideas (focusing on competitive keywords) and get in touch with the editors or the person who's responsible for guest contributions. Ask them if they’re interested in your content ideas. Make sure you spend time optimizing the content on your website. Good website content is easy to …

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8 principles of modern on-page SEO

To get more traffic, you need backlinks. Links can drive traffic and help you rank higher in search engines. While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not. Start as you mean to go on: titles are the best places to …

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Understanding the long tail of search

A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your …

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Continue to optimize your posts for readability

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page Links are the key to ranking well in Google, but what …

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Provide explosive growth for your clients and you

When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an …

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Advanced link building tips

Anyone who can go to google and type in "keyword research" will find very many tools that mixed with common sense should suffice quite well. If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink …

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Effective content production with limited resources

Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. Backlinks …

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Analyze clicks from Google Search

Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end …

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Start with fundamental SEO tactics

Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You …

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Content distribution best practices

Find sites that are relevant to your website but are not direct competitors. The more relevant the links, the more valuable it will be and therefore the easier it will be for them to explain why they are linking to your website. When a webpage links to any other page …

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Its true content is the reality of SEO

Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local …

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