The key to boosting visibility and SEO is staying active. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. With the constant updates to Google’s algorithm and best practices, the very same tactics that once landed you on the first page for your target keyword can now result in massive search engine penalties. Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness.

Don't bury information in your article

Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. Understanding SEO is crucial to Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! significantly increasing your traffic and brand awareness. Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines view these citations as a sign of authority. There have been a number of debates over the years about the SEO value of having keywords in your domain URL.

If the URL contains words that are related to the search, the searchers will get a confirmation that your web page is relevant

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. Personalization is one of the most talked about frontiers in search. Have you noticed anything different this year when you search for something on Google? The “Googleopoly” seems to be finding ways to monetize everything on their search results (especially for commercial terms) more and more each year. Development of a prioritized list of targeted search terms related to your customer base and market segment.

SEO is not about stuffing a paragraph full of links and keywords

What Google wants to see is authoritative and relatable links talking about your site. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. According to Gaz Hall, a UK SEO Consultant : "If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight but these tips and advice are sure to help you get the results that your sites need a bit quicker than you would accomplish it otherwise."

What is the long tail of search?

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it right, others are paying someone to do it and nothing is happening. If done correctly, it can have an extremely positive effect on your rankings, gaining you the positions that have always seem impossible. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region.