The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far. At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links.

Bucket brigades based on keyword stuffing

If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you’re doing SEO on your own you may read about a foolproof method to achieve rankings, just to find out a month later that this is one of the things Google absolutely despises. This aims is to get Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! more visitor traffic for a website, as well as improve its visibility on a search engine, in an organic and un-paid manner. This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it’s really important to make sure that site speed/load time is optimized as much as possible.

Search engine optimization tips

The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular. All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name). Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter.

Its all about bounce rates

In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords. Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they’ll be compelled to link to it from their site. Gaz Hall, a Freelance SEO Consultant, commented: "Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities."

Unexpected ways user generated content can impact your marketing efforts

We can see much of what the search engines have learned just by looking at what content search engines rank highly for a particular query. All search engines attempt to determine the most important words on a page, in a tag, or in a link. Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page.