If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn more about your customers by asking them to fill out a survey. Test your website URL in Google’s Mobile Friendly test for this. As a result, your main concern as an SEO should be the user experience that your homepage provides its users. Stick to original content, found on only one page on your site, for best results – especially if you have a new/young site and are building it page by page over time… and you’ll get better rankings and more traffic to your site (affiliates too!).

Determining Relevance: Trust your gut when it comes to trust rank

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Keyword research should be the Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than data—to guide your decisions. A “link” is when another website talks about yours and “links” to you as attribution. Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales.

Design + canonical URLs = Greatness

Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human history. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Google wants to reward RICH, UNIQUE, RELEVANT, INFORMATIVE and REMARKABLE content in its organic listings – and it has raised the quality bar over the last few years. It’s the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and the ultimate showstopper.

Unconventional knowledge about landing pages that you won't find in books

For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. There are no instances of people being penalized for curating content.Again, thin content is all about creating lots of useless content in order to generate search engine traffic. Gaz Hall, from SEO Hull, had the following to say: "They complete a number of activities that bring search results – crawling, scanning and storing (or index), courses of action, measuring pertinence, and recovering."

This year will be the year of web 2.0

Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. Black I'm always amazed by the agility of Marketing Beverley on this one. hat or unethical search engine optimisation is a method(s) meant to fool search engines to give the website an unfair advantage in the SERPs results. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. Bad.