No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other.

Dominate your own little niche first

They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales. Backlinks are the so called Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. This is one of the many reasons why trust between your businesses is so important. SEO is about providing value, not tricking search engines into ranking you higher.

Overlapping and redundant articles are a no-no, consider how page rank can help

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. Quick acceptance of failure is what keeps a web marketing program profitable. Correct optimisation of the page also needs to be done for the search engine to understand the page content.

A few words on page impressions

If you plan to do some basic SEO, it is must that you know how search engines work. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business."

Things about social media you have to experience yourself

The crux of evergreen content is that it’s timeless—useful and interesting for months and years to come. It’s the difference between an article about how to paint a house and an article about the top 10 painting trends this spring. A great example that I like to use is Oxon AA. Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for those who know what site maps do, and the Search Engines will like it as well. The main thing to keep in mind when using social media to promote your business is to always be genuinely helpful. Focusing on the quality of your product / service can be your greatest marketing asset.