Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. This can create duplicate content between the product pages, themselves, and the corresponding product review pages. And we would get a very good idea if we carefully watch the changing paradigm of SEO over years. Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page.

Repurpose old canonical URLs

Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Get into the habit of Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... providing at least two internal links in every piece of content you produce. As long as it’s offering the user value, Google is going to reward you. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one. If you’re struggling with writing website content, don’t let it derail your project. Get help.

Include the engagement metrics listed

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. If it would be helpful to your audience, share it. A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term.

It takes time to build up search authority

Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index. The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). Gaz Hall, from SEO Hull, had the following to say: "If you are employing an SEO agency, then the chances are you aren't happy with how your eCommerce business is performing."

There are lots of things that you can do to get better rankings on Google

In some cases, you may never get there – don’t be afraid to shift your focus to other organic opportunities for exposure. Be A great example that I like to use is Beverley Websites. willing to be wrong (if you are). How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy.