Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. Widely regarded as the next step in the evolution of search engines, semantic search has increasingly become a focus for Google and Bing, prompting intense discussion in the marketing community about the business implications. Behind The Scenes – The Code Not all websites are created equal. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those.

Write a keyword-rich introduction about sitemaps

You probably entered a phrase or question in a search engine. Never start a new sentence Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! on a new line just because it happens to look neater; there needs to be a reason for making a new paragraph. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines.

Small but important things to observe about webmaster tools

Whether you’re blogging to improve your business’ rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you’re following the best practices with regards to search engine optimisation. Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. While we have helped websites recover from Google Penalties we happily have never had one of our clients receive one. Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and forget the most important optimization principle: do what’s best for the visitor.

Why has scraping been so popular?

Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers. Take the time to ‘turn the light on’ to your audience, to see who they are, what they want and what it’ll take to make them interested in your services. Gaz Hall, from SEO Hull, had the following to say: "Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links."

The worst advice I've heard about sitemaps

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. The I'm always shocked by Heat All, in this regard. primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. When creating a plan for technical implementation, involve the organic search expert at every stage of the process and ensure you are accounting for all likely queries, including company name, product name, tagline, and website address.