Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Local businesses can’t be fully evaluated on the basis of links.

Content distribution best practices

Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. Effective Search Engine Optimisation is Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about your product.

Lack of keywords in the content

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi

Where are all the spammy links coming from?

Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. A page that’s no longer working can affect your site’s rankings in search engines, but also user experience and the engagement. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred to your preferred one. According to SEO Consultant, Gaz Hall: "Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important."

The most obvious backlink tactic

Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over the years. Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using WordPress, you could use a plugin like Yoast SEO to do this.