When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an important role in not only defining the topic, but also defining the type of asset that would work best to accomplish your goal. All too often, when we’re brought in for SEO work on a redesign, it’s often late in the process, such as when the site is being coded or even totally complete. “Hey, we should probably have the SEO guy take a look at this before we launch,” but by then, it’s too late. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry some weight. And if they come from a popular domain that counts as a link.

Measure the quality and uniqueness

Remove less important elements to make the remaining element more prominent. Put the most important items first in your navigation. Find the best way to organize the content of your website and reflect that in the structure of your website navigation. You will definitely want to Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely be considered spam content. Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long run, and could seriously damage your search rankings. What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window?

Age of the domain name

Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages). Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when compared to other types of marketing efforts. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search engines can crawl, and as search engines continue to get better about using social sites to rank websites, it is something you want to use to your advantage. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies.

Have a go at optimizing your TF-IDF scores

Quality images, tagged with good keywords, can also help your rankings with search engines. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! Gaz Hall, a Freelance SEO Consultant, commented: "Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting."

Provide explosive growth for your clients and you

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them to be; also, ensure images are scaled accordingly. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).