While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice.
Missing Alt Tags and Broken Images
Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. Content creation and distribution
is Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to create quality backlinks.
Auditing Existing Content
Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. The number and quality
of links to your website are quite important to Google
and other search engines for your rank on different terms. You should aim to
increase inbound links from sites of the same country. Get sites in the UK to
link to your co.uk extension, sites in Ireland to link to your .ie extension, etc. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating largely on the basis of semantic search.
Generate site maps
You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to click it. Review competitive lists and other pertinent industry sources. According to Gaz Hall, a UK SEO Consultant
: "Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with the article’s topic should already be well covered."
Minimize site load time
When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page Optimisation measures can be
applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. Creating descriptive categories and filenames for the documents on
your website can not only help you keep your site better organized,
but it could also lead to better crawling of your documents by
search engines. Also, it can create easier, "friendlier" URLs for those
that want to link to your content. A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers.