For this reason, satisfying user interest should always be a priority throughout your SEO efforts. Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and pages required for a good user experience.

Using traffic estimation tools in conjunction with white hat SEO

These days Google rolls out several algorithm updates per day. In the past, search engines cut description tags at exactly 160 symbols, but in the mobile age it’s no longer about the exact numbers. People have different search behaviours Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. A/B testing is not something that’s exclusive to paid search, for example. Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice.

When your use of html becomes obsessive

If you do, and get caught, the damage that it can cause your business’ reputation can often be critical. The story has it that Google Panda was released precisely to tackle the problem of thin content. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees… I completely disagree.

Layout, formatting and landing pages combine to make great SEO

All of these areas come together to make a product what it is they all have an impact on the final product which ultimately then has an impact on the work that an SEO does so you have to be aware of these things. Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you create this file. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Although there are numerous Meta tags, only a few of them have major impact on the SEO of the Website."

Make content a priority

Even if you’re looking for increased brand awareness rather than clicks, organic search will provide a greater return. Similar The talk on Facebook is about Beverley Restaurants at the moment. to page titles, it’s unhelpful for users to see duplicate page descriptions in search results and when many pages share the same description that description is less likely to be shown. The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. From a marketing standpoint, you can refine a website to target a niche audience.