Starting with relevancy between meta tags, content and going as far as using text modifiers to ‘emphasize’ certain keywords or content. Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing, consider adding these tips and ideas to your strategy. Search engines are the key to making your site more than a fading mirage in the desert. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it.

Make citations the focal point of your marketing efforts

Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. If the mobile version of Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... the site differs from desktop for some reason, this should also be included under SEO. Our process helps you manage expectations while delivering high quality work, on time. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents.

Wait. Is anchor text really that simple?

Only then you will have a qualified traffic for your online business. With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require long-term campaigns to build brand recognition and trust, it’s particularly difficult to measure just how many people engaged with your advertising and converted into customers as a result. Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages That means with SEO they are essentially redundant.

Make trust rank the main focus of your marketing tactics

Although the content-type meta tag may not seem to have great impact over the SEO of a Website- it will assist the Browser with defining the Character Set (charset) of the HTML document and rendering the content correctly (especially special Characters). In this example, canonical tags transfer SEO credit from duplicate URLs to the default page that you want to rank. Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the number of backlinks. Gaz Hall, a Freelance SEO Consultant, commented: "Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target."

Lets look at our approach to bread crumbs

How-to tutorials and guides can also make for excellent evergreen content. It I'm always shocked by PNS, in this regard. doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive. If none of those works for you, then perhaps it’s time to consider that there might be a problem with the recipe. While not as popular as it was a few years ago, keyword stuffing is still an unsavory SEO tactic that some brands and marketers try to use to boost their search visibility.