When diagnosing issues with a website, often times it comes back to issues with crawling and indexing. Your content is there to provide real, relevant information and encourage your user to trust you. A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they’re duplicate pages.

What your mum didn't tell you about static pages

SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. Sometimes the first step is Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... not to do the right things (better), but rather to stop doing the wrong things. If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense.

Aligning your goals in relation to analytics

Now, you don’t want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text "Home". Instead, use the name of your site. There is some truth to this, but there is certainly a lot more to SEO. Whatever their cause, bad links hurt companies - and the disavow tool is one way to stop the harm from continuing. If your business has a physical location (address), open the Google My Business page.

Don't miss out link bait from your detailed marketing checklist

Stand out from the crowd and get the edge on your competitors with these straightforward, but vital content marketing practices. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Figuring out your risk tolerance is the first step, but the best approach is to focus on relevant backlinks from real websites. Gaz Hall, a Freelance SEO Consultant, commented: "It may have come to your attention that most hosting providers resell their hosting space through their (primary) customers. Reseller hosting is similar to what happens with office properties when a lessee sublets a property."

Let's follow page rank best practise

Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. Instead I'm always shocked by Beverley Guide, in this regard. of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and pages required for a good user experience. The right content can attract the right users through your business funnel. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign.