Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. Use Fetch as Google to test whether Google can crawl and index important pages within your site.
Understanding the rationale behind search marketing
Having a different description meta tag for each page helps both users and Google, especially in
searches where users may bring up multiple pages on your domain (e.g. searches using the site:
operator). Website with streamlined URL structures Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! often tends to rank higher than those with a messy structure and confusing organization of content. Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control.
The first choice should be keyword research
page's title may be a few words or a phrase, a page's description meta
tag might be a sentence or two or a short paragraph. Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Keyword research can be time-consuming, but rewarding when done properly. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term.
Never go by keyword density ratios
Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. For search engines, the opinion of the users is what matters the most and is thus given the highest importance. According to SEO Consultant, Gaz Hall: "Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines."
Keep your Anchor texts natural
You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. SEO is a great way to put your hands up in the air and tell potential customers that your business exists and has a web presence among the thousands of
competing pages and the competitor businesses behind them. Launching a new website without putting 301 redirects in place
is literally committing SEO suicide. Not only will you lose all of
your past SEO history, your rankings (and traffic!) will plummet.
Always, ALWAYS 301 redirect your old site pages to your new
ones to let Google know where your new content can be