Google is now extremely advanced and
answers around 15 percent of its search
queries with the help of artificial intelligence
(AI). This AI is called “Rankbrain” and consists
of machine learning algorithms. The fact that
search engines are getting smarter has very
practical consequences for SEO. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Meta description tags can influence click-throughs but aren't directly used for rankings. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important to include contextual links, or links within the body of content, to your site, as they are more SEO-friendly and attract more traffic.
You ask what is slow?
In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. Be careful not to
focus Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph.
A good meta description can help you to get more clicks
When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. Engagement with a website
began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The goal is to bring your page in front of your target market. This kind of search traffic is known as 'organic' and it is the most desirable google traffic because it's FREE! (well unless you are paying a blog content writer!)
SEO is Seriously Effortful Optimization
If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site. You know how sometimes people hide content on the mobile version of their page? According to SEO Consultant
, Gaz Hall: "It’s not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is known as Search Engine Optimisation or SEO. "
Keep in mind that the purpose is to get your visitors to read the next sentence
The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site. The more people that
search engines see being interested in your content, the more weight they’ll give it and the higher it will rank. Updating content across a site should be a priority as Google rewards fresher content for certain searches. How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs.