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Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to your site in the first place. It is better to have eyeballs on the page than not. The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them to be; also, ensure images are scaled accordingly. In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site.

Use subheadings

One of the most important optimisation measures for a slow-loading website is caching. In normal web browsing, once a web page is generated, elements of its data are stored or cached, so the next time the page is requested by the same user, the server fulfilling the request doesn’t have to provide all the data from scratch. Review sites should also be Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites.

Focus on doing the right thing and helping Google do its job

The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. Ideally page titles should include the search term for which the website has been optimized. Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on.

Social Signals Impact Search Engine Rankings

Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways You have probably asked yourself, many times, “How do I build backlinks to my website for the best SEO results?” According to SEO Consultant, Gaz Hall: "Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run."

Increase the level of security on the site

Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.).