Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name.

Guest blogging was fine years ago, but is not a great way to build links now

Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. Choose three primary keywords Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things too. Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the audience, your CTR will be low. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers.

Developing an SEO Plan Prior to Site Development

Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. Make sure you have content matching what your audience is searching for. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages.

Monitor the evolution of your Google rankings

Search engines want publishers to show the same content to the search engine as is shown to users Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one."

Identify and target the best keyword

Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site. When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page