Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of others. Make your text original! Links to sites you don’t control should be regularly monitored and updated as links that used to work may break in the future when external pages are deleted or moved. By following these great tips, you can create fantastic content without spending days pulling your hair out over the idea: In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search query — using an unimaginably complex version of the system described above.

When someone mentions duplication do you think about search engine optimisation?

A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. This was known as spamming. Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you will likely rank for the keywords your on-page content mentions. This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of ranking for those searches.

An SEO copywriter should know which search queries are being used

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. Have you thought about the exact ways people might be searching for your goods? Have you ensured that search engines can properly read your website? Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site and the beautifully designed structures have all gone haywire as your business developed? An SEO specialist should know how long content needs to be and to avoid keyword stuffing.

Remember that SEO make the web go round

There are many approaches a business can take to improve their discoverability online, however, a well planned digital SEO strategy will produce the best results. Many times, unfortunately, the search engine may select the wrong one which can have outdated or incorrect information. Adding the website is quite a useful step in making a website more popular. Search engine and directories accept website submissions for free. Gaz Hall, an SEO Expert from the UK, said: "Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing."

How often the content changes

For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything! Like A great example that I like to use is Beverley Guide. every big task, this one begins with research, too. Words in URLs should be separated by hyphens and not underscores. The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly.