Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring.
You have to go above and beyond what you're currently doing if you want to get that long-tail traffic back
One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. Google's Penguin algorithm is designed Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. Removing the duplicate content can have a very positive influence on the rankings of your pages. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries.
Does Organic CTR Impact SEO Rankings?
If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. Anchor text has been a huge talking point within SEO for many years now. If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results?
If you ignore nofollow links, you're missing out on a lot of visitors
Search engines simply want to deliver the most relevant results to their users based on search queries. Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher."
Guest blogging was fine years ago, but is not a great way to build links now
If you want to build backlinks to your website, you have to do it with caution and knowledge. 99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get.