You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. Make sure that your website’s main menu only features the most important categories. At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. ASO is the cool Canadian cousin of SEO and the two can work together in terms of linking.

Include relevant keywords into headings and subheadings

Post regularly and build the trust of your users with content marketing. Another factor in determining the Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong signal to the search engines. Social media services like Twitter and LinkedIn are currently being indexed by most major search engines. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good.

Take a customer focused approach to link research

To that point, pages with short content that does not help website visitors at all end up falling short in search engines. Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. No images, 500 words or less and a random link to a site. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!)

Concentrate on actionable trust rank

Search engines have made it clear: a vitally important part of the future of search is “rich results.” Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. Content is not there purely for Google and its spiders to crawl – the point is to bring traffic to your site and sell your products and/or services for humans to read. Gaz Hall, from SEO Hull, had the following to say: "Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links."

Everything you need to know about landing pages

The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Often I'm always amazed by the agility of Beverley Marketing on this one. your website won’t already have web pages to target some of the important keyword phrases you will want to target; When you get higher website traffic, your chances of generating more leads will improve. Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and assigns the linked-to webpage its own value.