Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?) As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change.

Too many links can dilute the value of your page and send most of your traffic away

You shouldn’t wait passively for people to finally decide to link to you. To prove your value and Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! make the most of your SEO knowledge, you need to sell management on the idea of investing in it. You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank anywhere near the heralded first page of Google search results, no matter how much you try to cram in those keywords. Where are you going wrong? After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page.

Social media signals have always invited contradicting opinions

Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume.

Finding Backlink Opportunities

In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign. If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the countries for which they provide a website version. According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches and in future, it will grow further more. So AMP pages play a vital role in Google Mobile-First index. It helps to improve usability and convince users to stay longer. AMP pages speeds up website's page load time and helps in getting higher mobile rankings. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "A variety of studies support the idea that Google incorporate social signals when ranking a webpage."

Do not hesitate to expand your niche area

If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords.