Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links. Use internal links with clear and informative anchor text. f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make a big difference. So when you hear the term “link building,” forget those old school black hat tactics. The game has changed. When done right, link building can be an extremely powerful way to boost search rankings. As a bonus, it could drive referral traffic too.

Getting to position zero using featured snippets

According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. If you want to generate Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for. If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to predict how people will search for content and which keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs. It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to potential searches.

Not all web searches lead to sales

Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Authority relates to the link profile of any site. But not just the number of links. That bears little importance. Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out.

Be sure to note any changes that you have implemented

Anchor text has been a huge talking point within SEO for many years now. In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. Gaz Hall, a Freelance SEO Consultant, commented: "Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site."

DMOZ is gone and you have to act

Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information. People are constantly using keywords: whether they are in search for a specific product or just browsing to conduct personal research. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking.