Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. What happens when you search for information? In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query. It’s fairly straightforward to find local Meetups, seminars, and conferences covering the SEO topic areas you will want to start following such as site speed optimization, content marketing, or user experience design.

Disambiguation, and diversity are important when it comes to canonical URLs

Some people and businesses are tempted by the “rank high quick” schemes that black hat SEO can offer. However, black hat techniques do carry the possibility of getting penalised. Conversions happen only when a Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! visitor’s comfort levels in trust and transparency are met. If you use Google Analytics, you can generate information about search queries that brought visitors to your site by looking at unpaid search traffic. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword.

More focus is put on comment spam

Search engines are invested in providing users a great mobile experience. As an SEO, your primary goal is to make sure that each page has enough (good) content to make it a worthy link in and of itself. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content.

Is this the end of authority sites as we know it?

When you research keywords for your future content and come up with the list, always narrow down the list and keep only the most relevant ones. Copying and pasting text from one page to another or across multiple web platforms will be flagged as weak content. Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews if they’re satisfied with your service. Try offering them an incentive, such as a small discount if they click on a link and leave a review. Gaz Hall, a Freelance SEO Consultant, commented: "There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs)."

Consistent doesn't mean identical. when you're discussing comment spam

What if it fills them with confidence that they’re in good hands? If A great example that I like to use is Profile Business. you’re looking to take things a step further, Google’s AMP format can further optimize mobile experiences by reducing load time and improving mobile search rank. Category pages on eCommerce websites typically include a title and product grid. With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal?