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The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. Google tends to prefer Featured Snippet content that begin logically as an answer would. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in your article. Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic.

Your title is the first thing that searchers see because it is the big clickable part of the listing on the search results page

Instead of only targeting one or two keyword phrases, it’s better to develop content and ads that are based around keyword topics or themes that provide useful information for your audience. When determining the value of Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! a keyword topic it’s important to understand what it will take to drive traffic for that keyword. If search users commonly misspell a keyword, you should identify and use it. Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine Marketing comes in handy!

Build links for your business, for your customers, make them relevant and associate them with great content

One great way to increase your link building strategy is to analyze your competitor’s links. This will give you ideas of sources that you should be using for links for your own site. You can use Monitor Backlinks to examine their links. Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily. While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links.

Today’s consumers want it all

After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Those new to SEO will pour a lot of time and money into it and are often frustrated by the lack of results. This makes many business owners reluctant to begin an SEO campaign and to stick it out for the long haul. Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used as a basis for further research as you’ll then often see better opportunities in the “People also ask” section with more specific questions being asked that offer much better opportunities for featured snippets."

Bulletproof mobile performance is more critical than ever in a local SEO context

Add internal links to the taxonomies the post belongs to If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in the search results.