The best links to your website are the ones coming from real websites, with good content and lots of social media shares. Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts are done in the best possible way. You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the many backlink tools to search for the most influential links – a good starting point is Open Link Profiler which gives you a lot of data for free. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results.

Weak or risky backlinks won’t help your rankings at all

Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in search results. While it's true that keyword-stuffing Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images' alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data. Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your content.

Both SEO and social media posts drive site traffic

Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site for both search engines, to make sure you have not missed any important element. h1 tags are the second title tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t.

Keep an Eye on Your Site’s Click Through Rate (CTR)

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities."

Brainstorming and Keyword Generating

If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there. Some search engines reject sites with more than this number. You can find freeware to do this for you, or alternatively some of our web hosting packages include software to do this for you.