Let’s get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let’s debunk this mystical word that every SEO article and checklist talks about. Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. Inadequate traffic and lack of conversions are some of the most significant problems affecting many online marketers in this day and age. Although the competition is fierce, there are many ways to increase your online sales over time.

You do not have to submit a disavow file if you do not have a manual penalty

For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO, PPC is a very specialist field and to get the best results it’s advisable to employ a company that knows what they’re doing and has a proven track record of success. Long tail keywords are essentially Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. For experienced marketing teams, the content creation process has become a high-level assembly line.

Add Modifiers to Title

A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. With so much competition in the outside world, some companies insist on using harmful techniques to gain more exposure and a better ranking on Google. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy.

If I stop doing SEO will my rankings drop?

SEO is something that is constantly evolving and changing. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. According to Gaz Hall, a UK SEO Consultant : "Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience."

Be Mobile Friendly

Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy.