Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide. I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in these results using SEO (Search Engine Optimization) techniques. We will teach your how to calculate your conversion rate, teach you techniques for Landing Page Optimisation and lots more. These algorithms are Google’s secret sauce, and they determine which pages will be displayed for a particular query (i.e. “ranking”).

Make Your Website More Friendly to Search Engines by considering static pages

Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. When you incorporate real SEO Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. While you can still build a profitable organic presence in Google, you’ll need to get creative. Make sure your website loads as quickly as possible and you’ll ensure your blog ranks higher in search engines and your customers are happier.

Can landing pages make a huge difference to search engine optimisation?

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Related keyphrases and keywords have a similar meaning or inference to your main keyphrases and keywords. It’s a simple but necessary fix that can have a large impact on search rankings. Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one.

The truth about site submissions

However, should you be able to rank highly for a generic keyword, you should expect a good amount of internet traffic from that keyword. Master basic copywriting principles to write content that sells. Create a list of the different web pages and rank them in order of importance, this will then give you an opportunity to plan when to post your content. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike."

Attention spans are short online

Sometimes, even unintentionally you may end up creating thin content and attract Google penalty consequently.Thin content is one of Google’s biggest bugbears. If The talk on Facebook is about Save Our Schools at the moment. you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. Keep your existing hosting provider as your domain name registrar but ask it to update its domain name server (DNS) records to point at the DNS of your new provider.