Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their …
more ...Trust between a potential customer and a company must be present for a potential customer become a customer. If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines. Your customers are online. If you let your limited budget keep …
more ...If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. sites that have been penalised by the Panda update …
more ...If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can …
more ...Starting with relevancy between meta tags, content and going as far as using text modifiers to ‘emphasize’ certain keywords or content. Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your …
more ...Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more …
more ...Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. This can create duplicate content between the product pages, themselves, and the corresponding product …
more ...What could you do to extend your content’s lifespan? Ideally, you should undertake keyword research well before you choose a domain name, structure your site, and build your content. If you look through almost every single industry there is, there is always one constant tip to take on board …
more ...You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. Make sure that your website’s main menu only features the most important categories. At the end of the day, Google makes decisions based on the number of links pointing …
more ...For this reason, satisfying user interest should always be a priority throughout your SEO efforts. Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. A fully mobile-optimized website will be easy to …
more ...No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Link Building is arguably one of the easiest steps to Search Engine Optimization, since links …
more ...For your content, this means to scrap the whole thing and write in new content. One approach to avoiding thin content is to pay attention to page word count. It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead …
more ...You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content …
more ...Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms …
more ...If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. Give the search …
more ...Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use …
more ...Despite all the advantages eCommerce possesses over physical retail, it can often be guilty of attributing a certain kind of facelessness to a business. Copy is the most efficient way of creating a brand identity. The kind of language used, the tone the content adopts and the topics and information …
more ...When diagnosing issues with a website, often times it comes back to issues with crawling and indexing. Your content is there to provide real, relevant information and encourage your user to trust you. A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the …
more ...Over the years, there have been many fundamental changes and updates to the ways in which Google, and other search engines, interpret their userrs queries. Placing keywords in these tags can be beneficial in some search engines. Company blogs have been proven again and again to do wonders for businesses …
more ...Maybe your baby is a little less attractive than the others? It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the business can stay one step ahead of the majority of their competitors. All of this (seemingly) random information we are collecting …
more ...It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. More and more people are taking advantage of this functionality as it continues to improve …
more ...During the taxonomy development phase, content managers can sometimes get carried away with category creation. Overloading your website with keywords is no longer as effective as it was in the past, and can often cause your content to suffer as a result. To truly exist, a site needs steady traffic …
more ...YouTube is like any other social media network. It takes regular usage, quality content, and lots of interaction to be successful. You will have to not only have a solid SEO plan to excel, you’ll need to have time to devote to nurturing your channel and subscriber base. While …
more ...I think the one thing that nobody talks about, that we should, is that there’s no right way. Right? Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to …
more ...Head and long tail: What's the difference? Unfortunately, you’ll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the dreaded thin content penalty: 200 words, 250 words, 300 words, 500 words. Needless to say, the number of …
more ...If you’ve deployed campaign tracking URLs, then measuring their effectiveness is as simple as comparing the two URLs in Google Analytics. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites …
more ...If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn …
more ...There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. your business’s industry is also maturing. Use simple and obvious terms that are easy to understand. Use descriptive …
more ...Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. What happens when you search for information? In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for …
more ...This means that, the more presence you can give on the social media sites, the greater chances that your SEO will progress. Further, many SEO specialists claim that people don’t see even the entire first page, but only the first 5 results, which is, when we take in considering …
more ...