Reasons why you cannot fully understand indexed pages

Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their …

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A focus on citations to benefit search engine placement

Trust between a potential customer and a company must be present for a potential customer become a customer. If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines. Your customers are online. If you let your limited budget keep …

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Boost site speed and utilise keyword density

If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can …

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Quick tips regarding keyword research

Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. The unfortunate answer is …

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Update your offsite SEO on a regular basis

The main reason why websites go for search engine optimized content is that it increases the traffic on their site and promotes it to a wider audience. So you want to add value for your visitors? At it’s core, that’s what SEO is all about. Sure, there are …

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Lets look at our approach to bread crumbs

Starting with relevancy between meta tags, content and going as far as using text modifiers to ‘emphasize’ certain keywords or content. Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your …

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Why has analysis been so popular?

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more …

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Write about widgets

There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on your site to another page on your website. Google has been focused on semantic search and now …

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Do you throw money at well-crafted advertisements?

What could you do to extend your content’s lifespan? Ideally, you should undertake keyword research well before you choose a domain name, structure your site, and build your content. If you look through almost every single industry there is, there is always one constant tip to take on board …

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Easy come, easy SEO

There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. If your online business isn’t taking advantage of …

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Everything you need to know about landing pages

You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. Make sure that your website’s main menu only features the most important categories. At the end of the day, Google makes decisions based on the number of links pointing …

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Make content a priority

For this reason, satisfying user interest should always be a priority throughout your SEO efforts. Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. A fully mobile-optimized website will be easy to …

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Things about social media you have to experience yourself

No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Link Building is arguably one of the easiest steps to Search Engine Optimization, since links …

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The best advice I've listened to about html

To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds …

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The broken link-building method aided by SERPs

You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content …

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You need a clear strategy on your most profitable keywords

Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms …

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The reason everyone loves offsite SEO

If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. Give the search …

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Search marketing implications related to white hat SEO

Headings give your web page structure and help search engines better determine what your page content is about. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm …

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Create deep internal links through pages and blog posts

Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use …

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Clarification about SEO campaigns

Despite all the advantages eCommerce possesses over physical retail, it can often be guilty of attributing a certain kind of facelessness to a business. Copy is the most efficient way of creating a brand identity. The kind of language used, the tone the content adopts and the topics and information …

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Let's follow page rank best practise

When diagnosing issues with a website, often times it comes back to issues with crawling and indexing. Your content is there to provide real, relevant information and encourage your user to trust you. A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the …

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The truth about reporting

It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. More and more people are taking advantage of this functionality as it continues to improve …

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Everything you need to know about page rank

Duplicated content – the same content that appears on multiple unique URLs – is not welcome by search engines and can cause a serious drop in a website’s rankings. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on …

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Focus on performance, user experience, and RSS feeds

Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Always remember …

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The secret behind keywords

They’ve been trying to weed out sites that are identified as thin sites, but sometimes a legitimate site (like yours?) has some pages that get caught in the effort and penalized. That’s simply not true. When the Web first gained popularity, it became important for a business to …

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How to really understand splogs

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. The bad news about SEO is that it …

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Understanding Google algorithms

During the taxonomy development phase, content managers can sometimes get carried away with category creation. Overloading your website with keywords is no longer as effective as it was in the past, and can often cause your content to suffer as a result. To truly exist, a site needs steady traffic …

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Latest developments in keyword stuffing

YouTube is like any other social media network. It takes regular usage, quality content, and lots of interaction to be successful. You will have to not only have a solid SEO plan to excel, you’ll need to have time to devote to nurturing your channel and subscriber base. While …

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Why has javascript been so popular?

I think the one thing that nobody talks about, that we should, is that there’s no right way. Right? Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to …

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Here's what industry insiders think about doorway sites

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. A clear understanding of searcher’s intent will help the webmaster to …

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You may be asked about splogs in your marketing interview

Head and long tail: What's the difference? Unfortunately, you’ll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the dreaded thin content penalty: 200 words, 250 words, 300 words, 500 words. Needless to say, the number of …

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Think like a human not a robot when it comes to javascript

A landfill of click-bait headlines that don’t offer any kind of practical advice – sure, they look good from the outside, but as soon as you’ve clicked on the alluring title the content is weak, uninformative and just generally shabby. Don’t overlook websites that don’t have a …

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Is this the end of LSI as we know it?

ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. So I'm going to carry on using ALT text …

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How to diagnose non reciprocal links related issues

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Designing your website with mobile users in mind …

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Don’t forget authority sites

If you’ve deployed campaign tracking URLs, then measuring their effectiveness is as simple as comparing the two URLs in Google Analytics. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites …

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This year will be the year of web 2.0

If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn …

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Everything you need to know about trust rank

Too many low-quality pages might cause you site wide issues in the future, not just page level issues. The search engine views your site as more trustworthy. First in your SEO plans need to be the keywords that you are optimizing for. By following technical SEO best practices, you create …

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Myths and misconceptions about URLs

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. your business’s industry is also maturing. Use simple and obvious terms that are easy to understand. Use descriptive …

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Consistent doesn't mean identical. when you're discussing comment spam

Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. What happens when you search for information? In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for …

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Attention spans are short online

Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide. I will focus on the aspect of the sponsored results (PPC …

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