It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. The basic thing you need to remember when doing SEO is that you want to get as many links from as many …

Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their …

Trust between a potential customer and a company must be present for a potential customer become a customer. If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines. Your customers are online. If you let your limited budget keep …

If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. sites that have been penalised by the Panda update …

If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can …

Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. The unfortunate answer is …

The main reason why websites go for search engine optimized content is that it increases the traffic on their site and promotes it to a wider audience. So you want to add value for your visitors? At it’s core, that’s what SEO is all about. Sure, there are …

Starting with relevancy between meta tags, content and going as far as using text modifiers to ‘emphasize’ certain keywords or content. Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your …

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more …

Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. This can create duplicate content between the product pages, themselves, and the corresponding product …

There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on your site to another page on your website. Google has been focused on semantic search and now …

What could you do to extend your content’s lifespan? Ideally, you should undertake keyword research well before you choose a domain name, structure your site, and build your content. If you look through almost every single industry there is, there is always one constant tip to take on board …

There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. If your online business isn’t taking advantage of …

Black hat or unethical search engine optimisation is a method(s) meant to fool search engines to give the website an unfair advantage in the SERPs results. Content is one of, if not, the single most important asset in the world of SEO. Many CMS systems do not set internal …

You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. Make sure that your website’s main menu only features the most important categories. At the end of the day, Google makes decisions based on the number of links pointing …

For this reason, satisfying user interest should always be a priority throughout your SEO efforts. Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. A fully mobile-optimized website will be easy to …

No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Link Building is arguably one of the easiest steps to Search Engine Optimization, since links …

To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds …

If I can tell this, so can Google. The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. But it will not provide you with regular website traffic. With these tools, you can grow your domain’s authority and boost your site …

For your content, this means to scrap the whole thing and write in new content. One approach to avoiding thin content is to pay attention to page word count. It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead …

You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content …

Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms …

If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. Give the search …

Headings give your web page structure and help search engines better determine what your page content is about. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm …

Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use …

Despite all the advantages eCommerce possesses over physical retail, it can often be guilty of attributing a certain kind of facelessness to a business. Copy is the most efficient way of creating a brand identity. The kind of language used, the tone the content adopts and the topics and information …

When diagnosing issues with a website, often times it comes back to issues with crawling and indexing. Your content is there to provide real, relevant information and encourage your user to trust you. A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the …

Over the years, there have been many fundamental changes and updates to the ways in which Google, and other search engines, interpret their userrs queries. Placing keywords in these tags can be beneficial in some search engines. Company blogs have been proven again and again to do wonders for businesses …

Maybe your baby is a little less attractive than the others? It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the business can stay one step ahead of the majority of their competitors. All of this (seemingly) random information we are collecting …

It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. More and more people are taking advantage of this functionality as it continues to improve …

Duplicated content – the same content that appears on multiple unique URLs – is not welcome by search engines and can cause a serious drop in a website’s rankings. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on …

It’s an unhealthy practice to decide for yourself what the data should be telling you. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. If over time your site has acquired an average of 5 links per day …

Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Always remember …

They’ve been trying to weed out sites that are identified as thin sites, but sometimes a legitimate site (like yours?) has some pages that get caught in the effort and penalized. That’s simply not true. When the Web first gained popularity, it became important for a business to …

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. The bad news about SEO is that it …

During the taxonomy development phase, content managers can sometimes get carried away with category creation. Overloading your website with keywords is no longer as effective as it was in the past, and can often cause your content to suffer as a result. To truly exist, a site needs steady traffic …

YouTube is like any other social media network. It takes regular usage, quality content, and lots of interaction to be successful. You will have to not only have a solid SEO plan to excel, you’ll need to have time to devote to nurturing your channel and subscriber base. While …

I think the one thing that nobody talks about, that we should, is that there’s no right way. Right? Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to …

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. A clear understanding of searcher’s intent will help the webmaster to …

Head and long tail: What's the difference? Unfortunately, you’ll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the dreaded thin content penalty: 200 words, 250 words, 300 words, 500 words. Needless to say, the number of …

A landfill of click-bait headlines that don’t offer any kind of practical advice – sure, they look good from the outside, but as soon as you’ve clicked on the alluring title the content is weak, uninformative and just generally shabby. Don’t overlook websites that don’t have a …

ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. So I'm going to carry on using ALT text …

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Designing your website with mobile users in mind …

If you’ve deployed campaign tracking URLs, then measuring their effectiveness is as simple as comparing the two URLs in Google Analytics. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites …

If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn …

Too many low-quality pages might cause you site wide issues in the future, not just page level issues. The search engine views your site as more trustworthy. First in your SEO plans need to be the keywords that you are optimizing for. By following technical SEO best practices, you create …

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. your business’s industry is also maturing. Use simple and obvious terms that are easy to understand. Use descriptive …

Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. What happens when you search for information? In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for …

This means that, the more presence you can give on the social media sites, the greater chances that your SEO will progress. Further, many SEO specialists claim that people don’t see even the entire first page, but only the first 5 results, which is, when we take in considering …

Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide. I will focus on the aspect of the sponsored results (PPC …